To get a startup idea, you have to understand a few things, startups like Ola, Oyo, lens kart, and many more came out to be a brilliant startup idea. The most common thing in all these startups was, that they were solving some real problems of a common man.

Apart from brands like apple whose target audience was wealthy people, brands like Amazon, Facebook, Twitter, and Google, became successful because they were fulfilling the needs of common people and the majority of people in any country have average earnings or are the common man.

So if you look for problems that a common man is facing in their day to day life and try to solve them in such a manner that they would be ready to pay you for it.

The only real way to find a startup idea is to evaluate and observe the needs, psychology, and behaviour of people around you.

Apart from understanding your customers, you should understand your psychology, strengths, and weakness, remember ideas are easy to find but the main thing is about executing them most effectively and efficiently.

Thanks for reading!!